If Alita: Battle Angel disappoints at the box office it would make for an inauspicious chapter for Fox as it prepares for life under Disney ownership as well as a disappointment given the prestige of the talent behind the scenes.
When Disney’s upcoming live-action remake of Aladdin was featured on an Entertainment Weekly cover story last December, fans were slightly concerned.
It’s not uncommon for studios to create web experiences for their movies that attempt to take the audience into the world of the movie.
Five years ago, The Lego Movie was an unexpected hit both with audiences and critics, the former attracted by the quick-fire, self-referential humor and an impressive voice cast and the latter wooed by a surprisingly emotional story that dug deeper than a movie based on a construction toy line really needed to.
Two years ago writer/director M. Night Shyamalan came back to the forefront of the cultural conversation with the thriller Split, starring James McAvoy. To the surprise of everyone, the movie was revealed to be connected to another Shyamalan picture, 2000’s Unbreakable. Now the characters from both films — McAvoy’s fractured Kevin, Bruce Willis’ David Dunn and Samuel L. Jackson’s Mr. Glass — all come together in this week’s Glass.
With so many media options available to modern audiences across all kind of platforms and devices, Hollywood marketers face greater pressure to get people’s attention. They have to reach those audiences in a way that makes a distinct and lasting impression and, more importantly, drives them to see their movies in theaters on opening weekend.
After five features with Michael Bay directing big freaking robots and increasingly over-the-top stories, Paramount takes its Transformers franchise in a new direction with this week’s Bumblebee.
To launch the animated feature Spider-Man: Into the Spider-Verse, Sony has built a campaign around getting fans talking about its most unusual and unexpected Spider-Man project to date.
The wizarding world established in print by J.K. Rowling and then on film by Warner Bros. keeps expanding with this week’s Fantastic Beasts: The Crimes of Grindelwald.
Universal’s new attempt to bring The Grinch, that iconic Dr. Seuss creation who’s as cuddly as a cactus and as charming as an eel, is expected to bring in a respectable $55-60 million this weekend. This animated version from Illumination Entertainment has Benedict Cumberbatch voicing the green Christmas-hating Grinch.
20th Century Fox's campaign puts Rami Malek's Freddie Mercury in the spotlight and also plays up the rest of the band.
In the underappreciated 1993 movie Matinee, John Goodman plays a producer of B-grade horror movies with a penchant for the theatrical. Set in 1962, he’s out to promote his new film Mant, about a man who turns into an ant after being exposed to radiation. Goodman’s character touts the movie as being presented in “Atomo-Vision and Rumble-rama,” heightening the moviegoing experience.
When you do a bit of reading about what freelance writers should do to be noticed and get the attention of editors and other potential clients, “start a blog” is usually near the top of the advice given.
As with a number of horror franchises, the Halloween series has taken various twists and turns since John Carpenter’s 1978 original introduced audiences to Laurie Strode and Michael Myers. Now, after seven sequels to that first film and a 2007 reboot from Rob Zombie that had its own sequel, director David Gordon Green and co-writer Danny McBride bring it back to the Laurie/Michael dynamic with the simply-titled Halloween.