Following music biopics of Queen and Elton John, and the sci-fi fantasy Beatles film 'Yesterday,' New Line's marketing for its inspirational drama leans on Bruce Springsteen.
Classic rockers are all the rage on movie screens. This year has already included fantasy-imbued biopics and sci-fi stories imagining a band’s entire catalog being erased from the collective memory.
The Disney title (from Fox 2000) hopes audiences are in need of a good cry while they take a break from superhero franchise installments.
How much retail inventory do I have left this period? What is its total value? If counting by hand, performing a physical inventory count of your merchandise can be time-consuming and even expensive, as it could mean shutting down the store to get an accurate count.
Adopting the retail inventory method can help owners get a more regular sense of what’s available. By accurately setting up inventory and accounting logistics, business owners can better manage operations and continue to grow.
The star-powered promotional campaign recreates an industry era where foundational shifts were underway as major events like the Manson Family murders were leading to a loss of innocence.
A strategically timed "pulse" campaign by the studio aligned its promotional beats with big cross-demographic cultural moments.
The marketing campaign for the Fox film included WWE and ESPN cross-promotions, a street team of scooter drivers in Austin (along with a SXSW premiere) and multiple awards-hosting trips for the stars.
Sony and Marvel Studios are pushing Spider-Man: Far From Home as essential viewing for the post-Avengers: Endgame storyline.
We’re halfway through 2019, which means two things: 1. We’re that much closer to eventually being swept away by the rising seas, and 2. It’s time to take a look at which movie marketing campaigns have proven to be the most interesting, even if they haven’t always been for the most successful movies of the year.
Working Title/Universal have run a campaign for 'Yesterday' that’s heavy on the songs that moviegoers have heard all their lives.
The Disney campaign has hit all the beats that viewers expect, but has gone light on story details as it seeks to sell audiences on the return of characters they’ve loved for over two decades.
It’s been seven years since Sony last brought the Men In Black to the big screen with the time-travel focused third installment. Now the studio is hoping the addition of Chris Hemsworth and Tessa Thompson will provide the spark needed with the loss of original stars Will Smith and Tommy Lee Jones.
For the moment, the franchise that began almost 20 years ago and encompassed nine previous films is coming to an end in dramatic fashion.
Audiences could be forgiven for not immediately realizing that this week’s Godzilla: King of the Monsters is the third film in what’s been dubbed the “MonsterVerse” from Legendary and Warner Bros.
Disney's live-action remake of Aladdin hits theaters May 24 just a couple months after the relatively underwhelming returns of Tim Burton’s Dumbo ($347 million worldwide) and a couple months before Jon Favreau’s anticipated update of The Lion King.