The promotional campaign for the comedy is offering more than a little self-aware humor.
Releasing The Addams Family just weeks before Halloween—this weekend, to be exact—makes a lot of sense. The Addams are, after all, creepy, kooky, mysterious and spooky, so it’s only natural they would be associated with a creepy, kooky, mysterious and spooky holiday.
The animated movie is the latest in a string of adaptations of the long-running comic that has seen iterations as a 1960s TV show and two 1990s feature films. This time around, it features the voice talents of Charlize Theron as ...
The studio's marketing campaign, centered on Brad Pitt, has included tie-ins with Lockheed Martin, NASA and Virgin Atlantic.
The marketing and promotional campaign frames the adaptation as a bright and funny title akin to movies like 'Ocean’s 11,' but with more of a clear revenge/justice angle.
One of the more notable elements in the marketing campaign for 2017’s It was the creation of a house from the story that was available for visitors to enter and explore.
It proved to be a surprisingly big hit in 2017, grossing $700.3 million worldwide, making it the biggest horror movie of all time. The movie only adapted the first part of Stephen King’s 1986 novel, so this week’s It: Chapter Two is back to finish it off.
The studio has unveiled a marketing campaign filled with action and drama along with an appeal for audiences looking for one last big screen thrill before summer ends.
Following music biopics of Queen and Elton John, and the sci-fi fantasy Beatles film 'Yesterday,' New Line's marketing for its inspirational drama leans on Bruce Springsteen.
Classic rockers are all the rage on movie screens. This year has already included fantasy-imbued biopics and sci-fi stories imagining a band’s entire catalog being erased from the collective memory.
The Disney title (from Fox 2000) hopes audiences are in need of a good cry while they take a break from superhero franchise installments.
How much retail inventory do I have left this period? What is its total value? If counting by hand, performing a physical inventory count of your merchandise can be time-consuming and even expensive, as it could mean shutting down the store to get an accurate count.
Adopting the retail inventory method can help owners get a more regular sense of what’s available. By accurately setting up inventory and accounting logistics, business owners can better manage operations and continue to grow.
The star-powered promotional campaign recreates an industry era where foundational shifts were underway as major events like the Manson Family murders were leading to a loss of innocence.
A strategically timed "pulse" campaign by the studio aligned its promotional beats with big cross-demographic cultural moments.
The marketing campaign for the Fox film included WWE and ESPN cross-promotions, a street team of scooter drivers in Austin (along with a SXSW premiere) and multiple awards-hosting trips for the stars.