Universal's marketing campaign is selling the movie as a story of an embattled woman who reclaims the power taken from her.
Disney and 20th Century Studios have created a campaign that emphasizes both the heartfelt nature of the story and the life-or-death nature of the wilderness over a century ago.
The promo campaign for the film stumbled almost immediately out of the gate, as fans were disappointed in the first looks Paramount offered of the title character.
Robbie reprises her role as Harley in the movie, set some time after the events of the first Suicide Squad, at a point when she has left Joker and is on her own.
The movie's campaign indicts the system that allowed a predator like Weinstein to rise to a position where he could take advantage of so many women.
"One last time" is the dominant theme of the promotional campaign.
It’s not until viewers get to some of the new TV ads that any real look is given of the monsters that are terrorizing the story’s protagonists, and even then they’re mostly in the shadows.
The promotional campaign touted the Ronson-produced soundtrack, an Audi car design tie-in and the voice acting star power of the leads.
Disney and Lucasfilm's campaign is geared to leave audiences on a positive note, assured that their beloved universe remains in good hands while new projects being developed are brought to fruition.
The studio's campaign includes a hit song collaboration by Lana Del Rey, Ariana Grande and Miley Cyrus and a promo spot featuring soccer star Megan Rapinoe.
The promotional campaign has emphasized plot connections between the new film and 1980 Stanley Kubrick horror title and used similar design elements.
The campaign, which put the focus on the return of Linda Hamilton and involvement of James Cameron, included ESPN, MLB and UFC tie-in spots and Ruffles and Adobe as promotional partners.