Whatever the box office fate of The Meg — Warner Bros.' $150 million summer shark tentpole — it’s been sold to the public over the last several months with tongue placed firmly in cheek.
The box-office fate of movies based on young adult fiction has been somewhat uncertain of late. The $282 million domestic take of The Hunger Games: Mockingjay Part 2 was the lowest of the series stateside, while The Divergent Series: Allegiant’s $66 million in the U.S. had Lionsgate exploring moving the franchise from movies to TV. And The 5th Wave in 2016 only brought in $34 million in the U.S.
2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year releases. A handful of titles have been sold off by the studio that produced them to Netflix when it was determined the movies had limited box office potential. MoviePass’s organs continue to shut down one-by-one even as AMC Theaters and others launch their own subscription ticketing service.
For Mission: Impossible — Fallout, the sixth movie in a series that began 22 years ago, Paramount launched a marketing campaign that emphasizes the scale and scope of the stuntwork involved.
Universal focused on the singing and dancing (with a little bit of character mystery).
In 2008, Mamma Mia adapted the "jukebox musical" genre for the screen, wrapping a story of how Sophie (Amanda Seyfried) was trying to find out which one of her mother’s (Meryl Streep) former lovers was her father in the songs of Swedish pop band ABBA.
In a smart story on ScreenCrush in June, writer Matt Singer discussed some of the reasons this may be the case. In short: after a brief pinnacle where studios and fans enjoyed a happy medium of access and promotion, the crowds grew too big, more and more companies tried to establish a presence there and the cost of rising above the noise and getting people’s attention became too great.
Dwayne Johnson is back for more big-screen adventures in this week’s Skyscraper.
The Legendary and Universal movie, budgeted at $129 million, casts Johnson as a wounded veteran turned building safety expert brought to Hong Kong to evaluate a massive new building. He and his family are there at the same time the building is targeted by a group of criminals.
There’s enough that’s attractive to the audience about the concept introduced in 2013’s The Purge that, five years later, Blumhouse and Universal are unveiling the fourth installment in the horror franchise, The First Purge.
One of the key press narratives pushed by Paramount in the campaigns for the past three Mission: Impossible movies has been that star Tom Cruise is willing and able to do his own stunts.
With 19 films already released in Marvel's Cinematic Universe, the studio banked on audience familiarity to market its latest sequel, Ant-Man and the Wasp, which is set to dominate the July 4 holiday frame.
Three years ago, Universal's Jurassic World revived the Jurassic Park franchise begun by director Steven Spielberg, who first brought "Blockbustersaurus rex" to theaters in 1993.
The franchise had lain dormant for more than a decade, but the 2015 film roared back with a new set of characters and a new park.
Fourteen years after the The Incredibles hit theaters — a time before the Marvel Cinematic Universe when X-Men and Spider-Man stand-alone films were the comic book big-screen kings — a sequel to the Pixar breakout is now arriving.
Freelance illustrator Dan Mumford developed his unique style from his love of comic books. Not surprisingly, superheroes, Star Wars and other pop culture items are well represented in his portfolio.
Eleven years after the last George Clooney-led caper, Warner Bros. is reviving the Ocean's franchise for a new breezy heist film with an all-female lead cast.
Although it received mostly favorable reviews and boasts the buzzy presence of Donald Glover as Lando Calrissian, the Sabacc deck seems to have been stacked against Solo: A Star Wars Story since the moment the movie was announced by Lucasfilm in July 2015.